![]() ![]() She said 99dresses also trumps eBay in the "fast-fashion" space (trendy, cheap items that are under $40). "The upload process is easy, fashion focused, the eBay-listing process is same for a garden gnome or designer dress." "Even though we have less market share the reason people use us is we have a faster experience and a cool community. "We've always seen our biggest competitors is apathy and sheer laziness and our second biggest competitor is eBay," Durkin said. ![]() The change is aimed at bolstering the site's attempts to take on the global leader in fashion retail, eBay, the biggest competitor to 99dresses. "You can still have credit in account and when you sell something you get credit to spend on something else but you can also cash out." "It's basically the same system but users can cash out," Durkin said. 99dresses hopes to take on eBay as the web's pre-eminent online fashion retail portal by overhauling its systems and business model to underpin a possible expansion to America.Įach user of the peer-to-peer clothes-swapping website currently gets their own infinite wardrobe - a digital version of their real-world fashion collection - where credits (buttons) are used to hire, buy and sell items to other 99dresses users.įounder Nikki Durkin is introducing a cash-based system and phasing out the current "buttons" system because it was too niche, especially for a smaller market like Australia. ![]()
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